I’m Lu-el Fantroy, but most people know me as Troylu—the creative mind behind cameras, designs, and big ideas.
LET’S DIVE A LITTLE DEEPER!
I’m a Father, Husband, Founder, and multi-passionate, neurodivergent trauma survivor—and I embrace it all. It’s what makes me different and has shaped who I am today.
An 80’s baby born in South Central LA and raised in the Pacific Northwest, I’m the youngest of five. I’ve always been curious, creative, and eclectic in my taste for sound, design, art, and industry. I’m a conversational introvert, happiest at home, a tech nerd, Apple fanboy, and a deep listener who loves hearing about others’ visions for life and their passions.
My superpower? Seeing the gold in others—being inspired to do something about it; helping them see it in themselves and share it with the world.
Over the past 10 years, brands and organizations have trusted my work to tell their stories with quality, authenticity, and the spirit of humanity.
That’s why I built Be Your Definition:
A one-stop creative studio helping professionals, founders, and organizations craft their voice, define their brand, and share their message through digital media.
Craft Your Voice
Examine, embrace, and leverage your unique expression.
Define Your Brand
Build a platform of influence that reflects you, your purpose, and your passion.
Share Your Message
Amplify your services and solutions to reach the people who need you most.
What I Offer
Done-for-You (DIFY) Services
Videography, photography, and graphic design to bring your brand to life with professional, story-driven visuals.
Coaching & Courses (Do-It-Yourself)
Empowering you with guidance, on-demand or live teachings, tools, and strategies to create authentic content and build a brand that’s aligned with you.
Done-With-You (DWY) Support
Guiding you through the process step by step so you’re not doing it alone.
This isn’t about creating a synthetic persona, chasing trends, or performing for algorithms.
It’s about doing the inner work so you can show up fully, serve powerfully—and get paid for your passion, make a difference with your vision, and leave a legacy that outlives you.