LU-EL FANTROY

LU-EL FANTROY

Lu-el Fantroy | Founder & Sr. Brand Designer

Ex-athlete. Retired rapper. Wanna-be producer. Ex-pastor. Dope creative trying to get rid of this dad bod.

But for real, I’m a father, husband, founder, and multi-passionate creative visionary—a neurodivergent trauma survivor—and I embrace it all. It’s what makes me different and has shaped who I am today. It’s also why I believe in a human-first approach when it comes to brand design.

An 80’s baby born in South Central L.A. and raised in the Pacific Northwest (Gresham, Oregon), I’m the youngest of five, raised by the dopest parents in the world—Fernando and Lula Fantroy. I’ve always been curious, creative, and eclectic in my taste for sound, fashion, design, art, and industries.

I didn’t always do well in school, but I’ve always been a constant learner. That’s why I’m a self-taught, multi-disciplined creative. I’ve spent my life making music, videos, and graphics fueled by emotion. I’m a deep feeler—and I believe that’s the secret sauce to my art and signature style.

I’m a conversational introvert—happiest at home with my family—a tech nerd, Apple fanboy, and lover of theology and hip-hop. My kids keep me creative and childlike. I learn from them every day, and they don’t even know it. My wife is my soulmate, my strength, and my anchor.

For 14 years, I served as a minister—mentoring, teaching, and guiding both youth and adults in their personal and spiritual journeys. My time in ministry and social work didn’t just grow my public speaking, facilitation, teaching, and leadership skills—it taught me how to connect deeply, listen with empathy, and draw out the gold in others: their gifts and potential they often couldn’t see in themselves.

In 2018, my wife and I stepped away from ministry to heal from burnout and pursue my creative brand full time. And here I am today—blessed to serve and help brands and organizations. By seeing the value in people, I’m inspired to do something about it: helping them recognize their gifts and using my creativity to help them share those gifts with the world through digital media.