Content Strategy!
How to create content to build your personal brand! This video is a brief overview of my S.I.P. content strategy framework that will help you get started, be consistent, and create dope opportunities!
What’s S.I.P.?
S.I.P. is an acronym for Stories, Ideas, and Process. This is my homegrown, simple framework designed to empower you to tap into—and showcase—the heart of what makes your brand authentic and unique.
I felt good today and wanted to offer you a bonus lol: Here’s 5 steps and insights below!
Step 1: Share Your Stories
Types of Stories to Share: What’s your brand story? Why did you get started?
Choosing your Right Format: How can you present your story in a way that connects?
Step 2: Share Your Big Ideas
Share Your Brand’s Big Idea: Your brand’s big idea should challenge the status quo while offering your unique solutions.
Create a Content Series Around Your Idea: Turn your big idea into ongoing content?
Step 3: Share Your Process
Show Behind-the-Scenes: Give your audience a peek at what you’re building.
The Power of Transparency: Sharing your process inspires possibility, giving your audience hope and sparking their own journey.
Step 4: Test, Tweak, and Evolve
Monitor Results and Feedback: Don’t worship the numbers or analytics—but don’t ignore the insights either.
Refine Your Approach: Stay flexible and open to improving as you grow.
Experiment With New Formats: Try new ways to deliver your message to keep things fresh. Keep in mind tiny subtle changes can make big differnces.
Step 5: Stay Committed and Engaged
Build Community Through Engagement: Respond, listen, and serve.
Continuously Provide Value: Offer solutions to your audience’s challenges to create impact, and trust.
That’s all for this week, ya’ll! I hope this helped—and I’d love to hear your thoughts.
